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Framing Taboos

By: Kenrick Cleveland

Framing is an amazing persuasion tool which I continue to explore and in this article, I've chosen some pretty volatile topics to make a pretty powerful point.

We're all familiar with what they refer to as "the oldest profession". And we've all got our ideas and fears on the evils that arise from such a profession. In our society, prostitution is illegal. It's connected to drugs, violence, disease, abuse, and other problems. That's the frame. We can all agree on that, right? How about looking through someone else's frame? A former student and acquaintance of mine sent me an e-mail recently with a link and all it said was, 'Check out this frame.' The link was to the International Committee for Prostitute's Rights. http://www.walnet.org/csis/groups/icpr_charter.html

Upon further research, I found another organization called C.O.Y.O.T.E. The letters stand for call off your old tired ethics. They bill themselves as a sex worker's rights organization. Old frame: prostitutes. New frame: sex workers.

In major metropolitan cities all over the US and throughout Europe, there's a strong 'decriminalize prostitution' movement which is fighting for rights and protection to this segment of the population. Now that's a new frame (at least to me) and one with a fairly powerful argument.

Proponents of this frame differentiate between the prostitutes who are being victimized and the sex workers who feel empowered in the industry. The issue is certainly complex with the emotional fire that politics and sexuality can inspire.

Another part of the frame is that sex work is an important part of the economy. Legalizing it, as it is in Nevada and in other countries, shows how some of the dangers associated with the industry can be lessened through regulation. For example, if there are no pimps, the violence is cut down. With mandatory medical checkups and regulated practices, the health and medical dangers are nearly eliminated.

The issue of sex for money has been taken out of the frame of morality (which has been the strongest frame by far) and put it in the frame of being an important part of the economy. If you look at the argument for legalizing drugs, it's very similar.

The idea of 'victimless crimes' is an appealing frame to me in that the amount of money spent each year on imprisoning pot growers/users and sex workers, is staggering. I am not advocating to 'legalize it' though I am intrigued to know that there are intelligent opponents to the cultural norm.

I'm not going to become an activist for these causes, but I am excited when I come to learn of a new way to look at a subject or issue once thought etched in stone. With framing, whoever has the stronger one wins.

Article Source: http://www.triplexarticles.com

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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